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Innovation in Ireland is not just something for the industry or technology sectors. In a country where tourism is so important to the economy, tourism innovation is something to be celebrated.
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Heidi Donelon, founded the Ireland Whiskey Trail in 2009 – www.irelandwhiskeytrail.com –has just been awarded the prestigious and coveted Whisky Ambassador of the Year Whisky Icon in the Rest of the World category in London. The Whisky Icon awards are the whisky industry’s equivalent of the Oscars and recognise outstanding achievement by distilleries or individuals.
In an industry where globalisation is a common word and many countries and companies compete for attention, Heidi’s award is all the more remarkable as she works independently and is the first Irish person to be awarded an Ambassador of the Year Whisky Icon in this category.
The Ireland Whiskey Trail is a free touring guide to Ireland’s distilleries, best whiskey pubs, bars and shops. The in-depth website is backed up by a touring map, available as a free download directly from the website.
Whisky and Wine Trails are already hugely successful attractions in countries like Scotland, the USA and France, and with the Ireland Whiskey Trail, Ireland now too has a tailor made tourism product made to appeal to both the whiskey connoisseur and the novice.
Irish whiskey continues to enjoy substantial growth worldwide and the Ireland Whiskey Trail is another key element in reinforcing Ireland’s image as one of the world’s great whiskey producing nations.
The Ireland Whiskey Trail has been extensively marketed since its launch at international whiskey and tourism trade shows. It has been supported by Irish Distillers, the Cooley Distillery, C&C and The Irishman Whiskey.
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